INCREASING TURNOUT AMONG NATIVE AMERICAN VOTERS

Our 2024 campaign for Native Vote Washington is a great example of how a customized, targeted, multi-channel plan can deliver outstanding results. In this program, we used mail, digital, radio, print, and billboards to communicate with our audience about the importance to their community that Native Americans get out and vote. We highlighted unique cultural and historical cues to fit our work within a larger canvas of Native American empowerment and political action. Because these voters had never received a plan so finely targeted at their concerns and featuring people from their community, it made a big splash in Washington state’s Native American community.