HOPKINS+SACHS gets high marks from Albuquerque Public Schools

After Albuquerque Public Schools suffered a pair of ballot measure defeats, we worked with them to pass a new pair of measures to fund vital needs including music and art programs and improved school safety. Our digital and mail campaign featured a persuasive combination of recurring reminders of “3 things” voters needed to know about the measures along with aspirational stories of the real-world impacts of the additional funding. Our tag line of “Better Schools. No New Taxes” summarized our campaign in a way that local voters could get behind and helped us score two convincing victories on Election Day.