Sometimes, a brand is all in the name

New Mexico State Representative Joy Garratt has compiled an impressive record of accomplishments over the years by always focusing on her constituents’ concerns — not the latest political games in the Roundhouse. This commitment — combined with an effective application of her first name — enabled us to develop a strategic and persuasive brand strategy in this mail plan. Bold visuals, a consistent look and feel, and effective repetition and reinforcement makes this work stand out.