CASE STUDY

Chuck Riley: Solutions for a Better Oregon

Chuck Riley brought an amazing personal story to his campaigns for the Oregon House. Chuck had been a codebreaker in the military, had helped design Air Force One, and run his own computer consulting business. His proven record of problem solving was very applicable to the state’s situation at the time and also lent itself to a very distinctive visual brand. By using a variety of visual devices to drive the creative and relying on a consistent “problem/solution” approach, we crafted a very focused and persuasive positive message.